MIC ENGLISH

Communications - Mobile Handheld Devices

Data Spotlight: The Taiwanese Mobile Phone Market, 2Q 2008

April 29, 2008 / Joyce Chen

12 Page, Statistics Report

Abstract

Driven by promotional activities of telecom operators during the Chinese New Year, Taiwanese mobile phone market sales volume is estimated at 1.90 million units in the first quarter of 2008, with total value of the market hitting approximately NT$11.16 billion (US$366.7 million; US$1 = NT$30.4). Due to three value-line 3G models launched by Taiwanese telecom operator Chunghwa Telecom, and the fact that other Taiwanese telecom operators are also aggressively promoting sales of mobile phones priced below NT$5,000 (US$164.3), ASP (Average Selling Price) slipped further to NT$5,882 (US$193.3).

List of Tables
Taiwanese Mobile Phone Market Volume, 2Q 2006 - 3Q 2008
Taiwanese Mobile Phone Market Value and ASP, 1Q 2006 - 1Q 2008
Taiwanese Mobile Phone Market Share by Brand, 1Q 2006 - 1Q 2008
Taiwanese Mobile Phone Market Volume by System Technology, 1Q 2006 - 1Q 2008
Taiwanese Mobile Phone Market Share by System Technology, 1Q 2006 - 1Q 2008
Taiwanese Mobile Phone Market Volume by Camera Feature, 1Q 2006 - 1Q 2008
Taiwanese Mobile Phone Market Share by Camera Feature, 1Q 2006 - 1Q 2008
Taiwanese Mobile Phone Market Volume by Price Trend, 1Q 2006 - 1Q 2008
Taiwanese Mobile Phone Market Share by Price Trend, 1Q 2006 - 1Q 2008

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